Client

Samsung

Project detail

Roadshow event, Videomapping, Big Projections

Presentation of the new Samsung Galaxy Note 7 through a unique User Experience

The enthralling videomapping is intertwined with the exclusive storytelling to present the product and its Key Selling Point. A Samsung elliptical arena was the background of the presentation where guests lived the various moments of the evening along with presenter, speaker and DJ. The structure hold the shapes of Note 7 that comes to life thanks to videomapping for an unusual and spectacular sensory experience. During the evening, guests have had the chance to interact with the products displayed in the demo areas accompanied by food, drinks and live DJ sets.

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