Project detail

Product push & experience

Change the way you communicate and share

A tour lasting more than 650 days that has crossed Italy passing through Turin, Milan, Bergamo, Udine, Rimini, Rome and Naples to celebrate the launch of the Galaxy S9 | S9 + and to bring the latest innovations in Samsung technology directly to consumers.
The incredible product features have come to life in 6 distinct areas, all of which offer practical experience to consumers as well as a wide range of activities dedicated to showing the highest level of technology and cutting-edge entertainment.
Through these thematic areas, each of which incorporated a feature of the new flagship smartphones, such as the low-light video camera, Super Slow-mo video and Emoji AR, more than 192,000 consumers had the chance to see the way they were revolutionized. they communicate, share and experience the world.

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