Project detail

Roadshow and consumer engagement

A battle to the sound of dance steps

Arrives for the first time in Italy a new concept of battle, sponsored by Red Bull and Samsung, which brings people together in celebration of dance, music and performances, and recreates the social atmosphere and celebration from which comes all styles of street dance. The challenge, within the OnDance Festival, directed by Roberto Bolle, was really difficult for the 16 dancers from all over Italy who fought one on one to the sound of Hip Hop, House Dance, Locking, Popping, Breaking, Waacking, Vogueing and other disciplines of Street Dance. A popular format in which the only judge is the audience.

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