Project detail

Big tour events, 360 experience, virtual reality, immersive systems

The first Italian tour to experience the adrenaline of Samsung Virtual Reality

A traveling theater in 10 Italian cities for a unique 7D sensory experience. Total immersion in Samsung virtual reality thanks to the exclusive 360 ° content displayed through GEAR VR, combined with the movement of the theater armchairs, in sync with the projected images and the transmitted sounds. A memorable experience that achieves the objectives: trial and exposure of the entire ecosystem of Samsung Galaxy S7 products, one-to-one contacts, visual contacts, brand awareness, lead collection, app downloads, sales increase. Success on a transversal target with great resonance on the social networks that have touched, with more than 3,000 shows, over 60,000 spectators.


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