A round table with the business community to relaunch Italian companies and make the digitalization process real
Selected parterre exponents of the business community intervened as protagonists at WOW | Wide Opportunities World, the second edition of the Samsung Business Summit in the extraordinary location of Villa Gernetto open for the occasion. An event to share best practices and guidelines and relaunch Italian companies. We started from the study and creation of the naming and the logo of the event, to get to the organization of the round table, passing from the registration of guests to the event in the previous days on a portal created ad hoc, digital accreditation, the realization of demo areas and plenary installations, the direction of the event, to finish with a live streaming of the event on the portal of the Sole 24 Ore and on the Official Samsung channels. An event to strengthen the image of the Samsung brand in the B2B world, to explode the concept of IOT in everyday use and to help companies understand the importance of technology in business activities.